Forrester Acquia Named a Leader in CMS for Persuasive Digital Experiences

Description: produce more experiences that leverage a common back end, the value of those services and assets increases relative to the cost to create them. Brands grapple with the challenge of delivering content to new endpoints (e.g., web, mobile, smart displays, voice assistants, and marketplaces), so it’s important to manage content and experiences centrally to drive reuse. This makes updating and analyzing — and optimizing — experiences more efficient as well. Integrations into adjacent tools and technologies like marketing technology or commerce will be key and has become a key point in this evaluation.