Forrester Report Getting to Know Your Customers

Description: The customer is always right. There’s a reason that old adage continues to be relevant today. In this age of the customer, consumers have the power to shape brands at a fundamental level. Brands that work to listen and respond to the needs and desires of their customers will thrive, while those that fail to truly understand their customers will struggle. This may sound obvious, but making it work in reality is far trickier than just saying it. Why? Because understanding and connecting with your customers requires brands to think holistically about how they engage with their customers digitally.