Description: You’ve no doubt used customer identity and access management (CIAM) in your personal life as a customer of other businesses whether you realized it or not. Perhaps you’ve logged into a website to purchase concert tickets. Or maybe you’ve used your social media account to log into a new e-commerce site. You may have used your mobile phone to do some online banking and received a one-time passcode via text message to login to your account. These are some everyday examples of how customers are already using CIAM with their favorite applications, websites, and portals.
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