Description: Customer preferences have undergone a radical transformation across industries as digital-first companies have redefined what is possible and raised the bar for industry incumbents. Retailers like Amazon have catapulted themselves to market dominance by offering unparalleled convenience and access to a virtually unlimited ecosystem of products. Apps like WeChat have set a new standard for convenience by enabling virtually every type of digital transaction, from chat to payments to appointment scheduling, through a few swipes and taps on a mobile device.
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