Description: Our Universal Access team embraced transparency with our sponsor users in NYC, presenting sketches and prototypes to them every week, gaining invaluable feedback along the way. If we waited for a polished product demo before seeking feedback, we would have missed incredible opportunities to innovate based on the inspiring discussions that were sparked in those meetings. The benefits of early user feedback are clear, with IBM reporting that for every dollar it costs to fix a defect in the research and design phase, it costs $100 to fix the same problem post-release.
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