Description: Executives often use the word “innovation” to define the forward-looking steps their organizations are taking to keep their customers happy and maintain their competitive edge. For good reason, building a culture of innovation is at the top of most corporate agendas. However, despite best intentions, companies actively addressing innovation often fail to include a key group of stakeholders: their employees. Because employees are the most familiar with the intersection of business operations and customer demand, executives must recognize the workforce’s potential to innovate, improve processes, and achieve business goals.
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