The Real Facts About Artificial Intelligence

Description: The operationalizing of analytics and the processes they drive have always been the implicit goal of why we use analytical techniques in the first place. Going forward, whether it is a sophisticated algorithm that is used to recommend offers or ad hoc analysis to determine what campaigns worked best and why, these all need to be part of improving some business process. In other words, analytical activity does not stop at gaining insight or discovering something interesting or generating a model score. Instead, it should be used to initiate or change some actionable event.