5 Reasons Personal Insurers Should Embrace Cognitive Computing

Description: Today’s digitally savvy insurance buyers want immediate, personalized answers to their questions. Leading insurers are meeting those expectations by investing in cognitive computing tools that can improve and automate customer interactions, leading to a reduction in operational costs, increased sales, and better customer retention. Taking Customer Connection to a New Level,” 71% of consumers do some digital research before buying an insurance policy, and 26% of those surveyed had purchased their policies online.