Description: Marketers have never had so much information to help them make smarter decisions. The problem in today’s marketing and advertising landscape is certainly not that the technology is lacking. This report features 89 of the best martech vendors, in an ecosystem bursting with more than 14,000.1 But too often, a shiny new tool with dozens of capabilities is adopted for one specific purpose, and then it mostly sits on the shelf. The biggest challenge may not be the tooling, but the strategic mindset to arrange the tools in sequence to create a fully effective marketing data stack.
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