Description: Like it or not, digital-first is the name of the game in the post-pandemic landscape. And based on the research, most consumers do like the digital immersion. They react more quickly and more favorably to an SMS than a phone call and, especially for something embarrassing like debt, often prefer not to speak with someone. A compassionate communications strategy uses the explosion of data and intelligent context in today’s business world in an orchestrated, omnichannel approach to personalize interactions with customers and tailor debt solutions to their needs.
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