Retailer’s Guide to Unified Commerce

Description: The retail space is rife with opportunity—more and new sales channels, social retail, and personalized product recommendations, to name a few. But those same factors have also made it more complex to run a successful retail business. So retailers are looking for technology that can simplify their operations by integrating and unifying data and processes from various channels. This is the idea behind unified commerce, which has emerged as a strategy to help retailers build a consistent and positive customer experience no matter where shoppers interact with your company.