The State of Customer Engagement in Financial Services

Description: Financial services brands provide users with trusted experiences and our analysis found that they're making strides in customer engagement by embracing data and teamwork. In particular, these companies are at the cutting edge of using zero and first party data for campaign planning, use advanced segmentation, and regularly collaborate across teams on customer engagement initiatives more than any other industry. But when it comes to leveraging that data to create exceptional, unified experiences, there's more to do