How long hold times affect your customer experience

Description: Patience is a virtue, but it’s not a given. Wait time is a frustrating roadblock for consumers on their journey to getting questions answered or problems solved. And while at times a slight delay is unavoidable, when it does happen, it’s important to make sure it’s over as quickly as possible. The longer customers are made to wait, the greater the chances are that they will grow frustrated with your brand sometimes so much that they spread that negativity when talking to peers or sharing on social media. Nine in ten Americans tell others about their customer service experience.