Mix and Match: Supercharge Engagement, Monetization, and Retention with Cross-Channel Experiences

Description: Using a single channel to engage your audience? Kind of risky. After all, you never want to be on fewer channels than your customers. Fact is, in today’s multi device, multi platform, multi channel world, you need a cross channel approach to deliver cohesive experiences to consumers and marketers know it, with more than 80% of brands working to engage their audience across channels. But while most marketers understand the importance of crosschannel, half of them lack the means to make it happen