Description: Sales organisations are experiencing significant changes in B2B buying and selling driven by tech-savvy millennials Buyers prefer digital over in-person sales interactions are better informed engage through multiple channels and value authentic experiences. Meeting these needs requires freeing sellers to spend more time with customers surfacing actionable insights quickly and understanding customer needs in every interaction To thrive in this shifting environment businesses can help sellers automate processes gain actionable insights and optimise productivity using AI In this eBook we explore how AI strategically reshapes B2B sales for the modern era.
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