Description: The Amazon Effect is the realization that optimizing supply chains increases customer satisfaction. Buyers want what they want, and they want it now. In retail, while consumers were once used to waiting two weeks for an item they paid full price for, they now expect to receive competitively-priced physical itemsin as little as one hour - and many digital items immediately. This pressure to accelerate delivery and meet expectations is present for all organizations that rely on supply chains, from government entities to nuclear power plants, which is resulting in ongoing decentralization to support various aspects of product and service design, production, and delivery.
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