Unleashing datas promise in disrupted times

Description: The average lifespan of an S&P500 company is now less than 20 years – down from 60 years in the 1950s. If large organizations are going to survive, they need to radically rethink strategies and business models.Grocery stores are launching banks. E-commerce businesses are building brick and mortar locations. Amid all the disruption, the difference between longevity and irrelevance is being defined by how effectively companies use data.The volume of digital information stored on planet Earth will hit 44 zettabytes this year — 40 times more bytes than there are stars in the observable universe.When it comes to data generation, we’ve exceeded expectations. It’s the process of getting the data to the people who need it, when they need it, that businesses still struggle with.Data exists in too many places, in inconsistent taxonomies, in huge volumes, across operational and analytical systems.That leaves too many organizations stuck basing their strategic decisions on information that is at b