The Power of Marketing to Consumer Tribes

Description: When brands make an effort to connect with their consumers over a key attribute of their identity, consumers are motivated to act.  That's why top brands like Michaels, Purple, and Comcast are dedicating marketing efforts to reach consumer tribes. To unlock the power of marketing to consumer tribes, check out this e-book. In this e-book, you'll learn:Why marketing to consumer tribes works;Common consumer tribes you can focus on, like teachers, students and military; and Why personalized offers based on identity marketing convert at a higher rate than generalized universal offers.