10 Essentials for Managing Social Customer Service at Scale

Description: We’ve all been there the selection process for a social media management platform. The RFPs, the presentations, the free trials, the proposals. After much deliberation, a vendor is selected and team members are trained. We flip the switch, take a deep breath, cross our fingers, toes, and eyes, and hope for the best. Then, nothing. The status quo rears its ugly head. Where are the results? Productivity gains are yet to be seen. Customers aren’t getting the quality of support they expect. Even actionable data is hard to pin down.