Invest in Partnerships to Drive Growth and Competitive Advantage
Description: Who grows revenue faster—companies with well-developed partnership programs or companies that stay traditional in their approach?
Forrester surveyed global decision-makers at 450+ companies to better understand what separates the best from the rest. Their findings showed that:
• Partnerships have a significant effect on revenue (you’ll be surprised!)
• Successful partnership programs have three features in common
• Technology plays a key role in partnership growth and success
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