Solving the PROGRAMMATIC PUZZLE.

Description: Let’s be honest. Programmatic buying is complicated. With so many pieces of data and technology involved, running a programmatic campaign can feel like putting together a 5,000-piece jigsaw puzzle. Of a blue sky. On a cloudless day. As TV host and comedian Jimmy Kimmel quipped recently during one of his shows, programmatic is “the gluten of advertising.”1 Marketers know it’s cool, and they’re certain it’s something they should be doing. But many, even those already doing it, don’t necessarily understand all the perplexing technology behind the trend or how to harness their audience data to maximize efficiency.