The Complete Guide to B2B Marketing

Description: In early 2015, Salesforce conducted a survey of more than 2,100 global marketers to better understand the current state of B2B marketing. The results proved that B2B marketers are as time-strapped as ever, and consistently grapple with three main challenges: new business development, lead quality, and lead generation. But that’s not all that B2B marketers have on their plates. The emphasis on a more cohesive, personalized selling process is growing, leading many marketers to increase their investments in technologies that can help them create 1:1 buying experiences. Marketers now own more of the lead-to-revenue cycle than ever and are responsible for engaging with buyers throughout the entire customer lifecycle.