The definitive guide to lead nurturing

Description: Today’s potential buyers don’t become customers overnight— they require marketing over time as they self-educate and build trust with a company. With lead nurturing, marketers can communicate consistently with buyers cross-channel and throughout the sales cycle— addressing the gap in time between when a lead first interacts with you and when she is ready to purchase. Lead nurturing is an integral part of a successful marketing strategy—specifically when building relationships with potential buyers on multiple channels, even if they are not currently looking to purchase a product or service.