Description: In early 2016, Origami Logic conducted an online survey investigating the ways today’s marketers quantify marketing signals and optimize marketing performance. The following report outlines the Marketing Signals Survey results, offering insight into the channels, optimization drivers, and measurement barriers that impact marketers most, along with the potential opportunities marketers may be missing. By examining and bench marking the way marketers are currently operating, Origami Logic hopes to help companies develop strategies to close marketing gaps, drive optimization, and improve overall performance.
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